Business Marketing - Carlow
This programme provides students with an advanced knowledge of the principles of marketing.
| Award Name | Higher Diploma (Level 8 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | South East Technological University |
| NFQ Level | Level 8 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Higher Diploma (Level 8 NFQ) | Major | South East Technological University | Level 8 NFQ |
Duration
1 Year Full-time
Entry Requirements
Applicants from a non-business discipline require an NFQ Level 8 Award or equivalent, for entry to this programme.
Applicants from a business discipline require an NTQ Level 7 Award or equivalent, for entry to this programme.
Other applicants will be considered on an individual basis in accordance with the University policy on Recognition of Prior Learning (RPL).
Careers / Further progression
Study & Career Opportunities
This qualification will allow the participant to apply for the MBA, MB or MSc in Digital Marketing, depending on his/her business experience and continue to develop and extend his/her skills base and knowledge at Level 9.
Further information
SE41G Higher Diploma in Business Marketing CARLOW Full-time €3,000.
Course Code:
SE41G Higher Diploma in Business Marketing CARLOW Full-time
The modules have been designed to equip successful graduates with the up-to-date skills and competencies to enable them to:
- Pursue a career in any marketing oriented environment, in a large multinational corporation or a small-to-medium sized business in Ireland and abroad;
- Participate in and manage cross-functional teams with an appreciation and understanding of relationship management, changing consumer behaviour and communication across any organisation;
- Identify, analyse and propose innovative solutions to key marketing issues;
- Use and develop their critical analytical skills, providing a competitive edge in a rapidly changing marketing sector;
- Develop, contribute to and lead out marketing strategies and campaigns for new product innovation;
- Apply and develop their digital marketing skills to real world practise.
What will I be able to do when I finish this course?
Marketing is a fundamental element of all organisations and as a result, this programme will help prepare you for job opportunities across all industry sectors - private, public and voluntary.
Depending on your undergraduate degree, some examples of potential roles include:
- New Business Development, Client Manager, Customer Service Manager, Customer Insights;
- New Product Development Manager/Technologist;
- Brand Executive, Product Executive, Trade Marketing Executive;
- Compliance Manager, Business Analyst, Business solutions consultant;
- Sales and Marketing Executive, Digital Marketing Executive, Technical Sales Manager.
What subjects will I study?
New Product Innovation
Marketing Management
International Marketing
Consumer Psychology & Insights
Market Research Theory & Practice
Selling
Elective Subjects:
Integrated Marketing Communications
Digital Marketing Communications
Dr Deirdre Fleming
BA (Hons), MA, PhD, MCIM
Programme Director
E: deirdre.fleming@setu.ie
International (Non-EU) applicants may contact:
E: international.CW@setu.ie
P: 00353 59 9175205