Digital Media & Marketing - Mayo
The aim of this programme is to develop participants’ ability to use digital media as part of an integrated data-driven strategic marketing planning process aimed at reaching overall sustainable business objectives. In addition to enhancing participants’ understanding of the strategic potential of digital media, this course also aims to bolster participants’ ability to rigorously conduct market research and implement digital media and marketing technology-enabled marketing strategies, developing their practical and analytical digital skills with their strategic marketing skills and knowledge.
| Award Name | Degree - Masters (Level 9 NFQ) |
|---|---|
| NFQ Classification | Major |
| Awarding Body | Atlantic Technological University |
| NFQ Level | Level 9 NFQ |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Degree - Masters (Level 9 NFQ) | Major | Atlantic Technological University | Level 9 NFQ |
Duration
2 years part-time. Online
On-Campus Attendance
This programme is not on campus; the programme is delivered online. However, there is a weekly online live attendance requirement as follows: 2 x lunchtime hours and 1 x evening hour. There is also a monthly live online attendance requirement as follows: 2 days per month (full days from 9am to 5pm) for the months of January-May, and September-December.
Entry Requirements
Candidates must hold a Level 8 Bachelor (Honours) degree with a minimum grade classification of H2.2 or equivalent in Marketing, IT/Computing, Business, Graphic Design, Communications or cognate area. Candidates who do not meet this entry criteria will be considered for entry to the programme under a formalised process of Recognition of Prior Learning (RPL).
Further information
Study Hours
It is recommended that students should allow for a minimum of 6 to 8 hours per week for self-study in addition to attendance of live online lectures
Who should apply?
This award is suitable to those seeking career progression in the areas of digital marketing, media content creation and digital entrepreneurship.
Modules
User Experience Design - UX
Consumer Behaviour & Digital
Markets
Innovation & New Product
Development
Research Methods
User Interface Design - UI
Emerging Technologies
Professional Development
Work Based Learning Project
Examination & Assessment
100% continuous assessment.
Course Coordinator:
Dr Meghann Drury-Grogan:
meghann.drury-grogan@atu.ie