Business Development

For details of courses and next start date/enrolment please contact the college or check out their website www.lcfe.ie

LCFE MULGRAVE STREET CAMPUS (LIMERICK CITY CENTRE)
• Enquiries to lcfeadulted@lcetb.ie or Phone 061 414344

CAPPAMORE CAMPUS (CAPPAMORE)
• Enquiries to adultedcappamore@lcetb.ie or Phone 061 414344

Tuition Fee: €280.

https://www.dcsnet.ie/web_aeclimerickcity/WEBBOOK2/webbookcourse_LETB_home.html

Application Form & Tuition Fees
Fees are tuition fees only, except where otherwise indicated. Some validating bodies charge separate registration/examination fees. Please refer to their respective websites.

20% discount on tuition fees for individuals in receipt of Full Job Seekers Allowance/ Benefit, Disability Allowance or One Parent Family Payment.

20% discount on tuition fees for all full-time LCFE learners 20% discount on tuition fees for all senior citizens.

Application forms cannot be processed nor places reserved without the full payment of tuition fees. Cheques, bank drafts or postal orders should be made payable to Limerick and Clare Education and Training Board (LCETB).

For Security Reasons WE CANNOT ACCEPT CASH.

Terms and Conditions:
Discounts apply to tuition fees only and not materials fees.

Proof for the applicable discount must be provided at registration.

Proof for a discount will not be accepted once a programme commences.

Learners will be requested to verify their details and ID in order to avail of discounts Once a course starts no refunds are issued.

Participant Profile
This programme module aims to equip the learner with the knowledge, skill and competence to develop and manage key customer accounts, using marketing and selling principles, to enable a business to achieve market share and commercial aims.

COURSE DESCRIPTION
• Evaluate new customer opportunities via market research techniques

• Select appropriate strategies for entering overseas or new markets to include direct, agency, distributor, strategic alliances or joint venture

• Appraise key marketing principles and develop communication plans to attract new customers

• Evaluate the principles of account development and management to include how successful organisations align themselves to support key accounts

• Investigate the national framework for state support in promoting new business start-ups and Microenterprises.

• Examine business-to-business selling, negotiating, and proposal strategies

• Apply market segmentation theories to gain a better understanding of customers

• Identify key target contact personnel within customer groups via customer profiling to include their motivation to purchase

• Devise and structure a customer focused sales call

• Create a customer loyalty scheme or plan

• Create plans and strategies to develop and grow a business

NOTE: Learners undertaking online courses must have basic IT skills and have access to the necessary ICT equipment, software and Broadband capability to enable them to undertake an online course.

Accreditation QQI Level 6 Minor Award in Business Development 6N4106

Terms and Conditions:
Discounts apply to tuition fees only and not materials fees.

Proof for the applicable discount must be provided at registration.

Proof for a discount will not be accepted once a programme commences.

Learners will be requested to verify their details and ID in order to avail of discounts. Once a course starts no refunds are issued.

LCFE Mulgrave Campus
Mulgrave Street, Limerick. Tel: 061 414 344
Email: lcfeadulted@lcetb.ie