Digital Marketing Social Media & SEO
This 10-week course introduces the many tools and techniques of digital marketing, social media and the basics of SEO. Participants will explore social media platforms, website technologies, analysis tools and techniques and will develop valuable skills applicable in virtually any organisation.
| Award Name | Certificate of Attendance |
|---|---|
| NFQ Classification | |
| Awarding Body | Dundalk Institute of Technology |
| NFQ Level |
| Award Name | NFQ Classification | Awarding Body | NFQ Level |
|---|---|---|---|
| Certificate of Attendance | Dundalk Institute of Technology |
Duration
10 weeks.
Course Delivery
One class of two hours per week for 10 weeks running 7.00pm - 9.00pm.
Entry Requirements
Minimum Entry Requirements
Applicants should be very comfortable using computers and be familiar with using the internet for a variety of applications.
Careers / Further progression
Career Opportunities
Whether you are looking to grow your business, develop business opportunities or build and advance your career, this course is relevant for most professionals in business today.
Further information
Registration for a part-time course at DkIT could not be easier.
Just click on dkit.ie/parttime or dkit.ie/postgraduate to search for your course and follow the ‘How To Apply’ instructions on the course page.
Please note that early registration is advisable as the number of places on many courses are limited. Applications will be dealt with in order of receipt of completed application and appropriate fee. Applicants must notify the Lifelong Learning Centre in writing in the event of your withdrawal from any course for any reason.
If you have any questions about registering for a course, contact our Lifelong Learning Team on parttime@dkit.ie or call us on +353 (0)42 9370290
Tax Relief / Other Funders
Tax relief at the standard rate of tax (20%) is available for certain tuition fees on courses which lead to third-level awards.
For further information visit revenue.ie to receive a copy of form IT31. This applies only to students who are funding their studies from their own income. Always retain your receipt of payment from DkIT for tax purposes.
In certain circumstances students may receive financial aid in paying their fees from County Enterprise Boards, Leader Partnerships, Department of Social Protection and other organisations.
Apply online Visit www.dkit.ie/partime for information on how to enrol online for this course or see Application weblink below.
Please note that early registration is advisable as the number of places on many courses is limited.
On completion of this course, successful participants will be able to:
- Apply digital marketing techniques to solve problems in business and professional situations
- Create effective digital marketing strategies
- Integrate social media campaigns into larger digital marketing strategies
- Implement effective digital marketing campaigns over a variety of platforms and media
- Take control of their online presence and manage their online reputation
- Engage different audiences on a variety of social media platforms
- Keep their digital marketing skills up-to-date using prescribed online resources.
- Their extensive exposure to and practical ‘handson’ use of the leading industry applications/tools,
coupled with relevant theoretical underpinnings, will
mean that participants will be instantly ready to deliver
for a business.
Who Should Apply?
The course will be of interest to the following groups:
- Business owners and managers
- Marketing professionals
- Executives or job seekers
- Webmasters and technical staff
- Non-profit agencies
- College students
Course Content
Course Content
Introduction to Social Media, Online Marketing and Search Engine Optimisation
Facebook, Twitter, Instagram, Snapchat, LinkedIn, TikTok
Creating custom audiences and lookalike audiences for PPC advertising
Search Engine Optimisation (SEO)
Local Search, Local Profiles, Google Maps
Using Wordpress to create your own websites
Blogs and Blogging
Email Marketing
Google Adwords, PPC
Website Analytics / Webmaster Tools
Pat McArdle,
School of Business & Humanities
E: pat.mcardle@ dkit.ie